下面Fanessay给大家整理了一篇essay范文--About Advertising music，本篇文章讲述的内容是关于广告音乐方面的，可以供大家了解下。关于广告音乐它是属于音乐的，也具有音乐的一般的性质。在广告片中，如果一首动听的歌曲，有一段吸引人共鸣的音乐，这不仅仅会吸引了听众们跟着唱，还是让消费者喜欢上广告音乐所宣传的产品。在这种广告音乐的情况下，是以传达商品信息和表现商品情感作为目的，是为了激发观众的兴趣，这也能对商品产生好感。音乐与画面都是具有很强的可记忆性的，如果广告中出现了特定的音乐片段的时候，人们也就自然会把这段音乐和广告联系起来了。
Advertising is an art, and its connotation reflects the essence of culture. The higher the content of advertising culture, the more likely it is to be respected. With the rapid development of media technology, advertising media in change, the influence of the music in the advertisement creation breeds special value, become the Chinese bridge between enterprises and consumers, in this paper, the author with huawei mobile phone brand promotion piece "Dream It Possible, for example analysis.
Dream It Possible, a short video of huawei's brand promotion, is popular on the Internet and has become the latest symbol of the brand spirit and corporate culture belief of huawei's mobile phones in the hearts of consumers. This advertisement touched millions of audiences, first of all, it benefited from its advertising theme -- affection and dream, and opened up the resonance with the vast number of consumers. The purpose of advertising is to strengthen people's ideas and behaviors. Dream It Possible captures the commonality of human nature, universal values and aesthetics, family affection and dreams, which are the common feelings of human beings.
Only by catching people's hearts can advertising help enterprises attract consumers to achieve business goals. Huawei starts from the heart of consumers and integrates brand culture and consumer culture skillfully. Compared to previous huawei pay attention to scientific and technological level of propaganda, the promotion of pay more attention to promote brand level affinity, as the AD conveys emotion, combined with the persistent pursuit of a dream of the profound experience, supplemented by affection factors such as family, family, music, into the inner world, consumers gradually establishing brand communication with consumers, shows huawei friendly brand attitude -- in practice.
Dream It Possible is huawei's consumer business brand theme song, Chinese version by Jane zhang, a hit at home, the atmosphere of grand piano solo raises and powerful voice, objective said lyrics itself is a great AD copy. The words express the determination to dream and the future, and convey the core values -- dreams are the indispensable belief and spiritual support, which shock people.
Zhang liangying singing the first ten years of his career as a Chinese singer's interpretation of the "Dream It Possible", added an intense sense of music itself, seems to sing this song is also a Jane, her to sing again to those who, like her Dream, erected a bridge between the consumers and the brand, music listener moved by yourself, as if to listen to their story from psychological identity and accept the spread of the AD, when there is demand will choose products are in conformity with their own temperament.
Music can depict landscape, portrait image and personality, it is the digging of the characters on television advertising feelings, creating characters temperament and create an atmosphere of environment has played a very positive role.
The origin of music can be traced back to the pre-qin period. The original format was to use rap in advertisements that featured hawking, eating and drinking. The songs of chu refer to "the master looks at the four, the drum and the sword raise the voice". When jiang taigong was not employed, he lived in seclusion and practiced his butcher's business. When he was selling meat in the shop, he raised his "drum knife", that is, he beat the meat table with his knife while singing to attract visitors. Along with rapid economic development and people living standard rise, the audience's consumption is not simply buying a product, promoters also can't just send simple business information, everyone has realized that modern communications and consumer experience more and more tend to be some kind of emotional experience and satisfaction, just music become important bridge. Early on, song hye-kyo's music mobile AD and jay Chou's China mobile action zone myplace were very successful.
Advertising music first belongs to music, which has the general nature of music. In advertising if there is a beautiful song, this is a story of the evocative music, will not only attract viewers learn to sing, but also may make consumers like advertising propaganda by music products. "Dream It Possible" is a wonderful performance, which reflects the inclusiveness of music, a "language" that can be understood all over the world. Music also has a unique emotional, usually make advertising music performance is the convey commodity information, commodity emotional, for the purpose of inspiring the interest of the audience's affection for goods produced. In addition, music has a strong memory just like the picture. When a specific music segment appears in the advertisement, people will naturally associate music with the advertising subject.
Music, like architecture, fashion and other art, is a kind of culture in itself. As a special way of language expression, music has great appeal and subtle effect. To some extent, music has the function of expressing emotion, thought and even culture beyond words. As the saying goes, music has no borders. Beyond the expression of pictures and words, music can be the supplement and extension of pictures and words. Just as huawei's Dream It Possible USES music reasonably and appropriately, It can not only add color to TV advertisements, but also enhance the communication effect of TV advertisements. In the commercial advertisements we watch daily, background music can stimulate various emotions of consumers and promote the reception of advertising information. Of course, music can also spread the brand spirit.