今天Fanessay分享了一篇assignment范文--The mobile e-commerce，本篇文章讲述的内容是关于移动电子商务方面的，可以供大家了解下。对于移动电子商务，指的是通过手机等通信设备和因特网的有机结合进行的电子商务活动。移动电子商务是移动通信技术与其他技术的完美结合，服务便是把时长发展推动起来了。在操作上，移动电子商务业务给客户提供了便利，这对于金融机构来说是降低了成本，从而提高了效率。
Mobile e-commerce is an e-commerce activity conducted through the organic combination of mobile communication devices such as mobile phones, pdas and pagers with the Internet. This paper introduces the development status of China's mobile e-commerce, the technology and application of mobile e-commerce, analyzes the existing problems of China's mobile e-commerce and puts forward corresponding countermeasures. It points out the development trend of electronic commerce.
The so-called mobile e-commerce refers to the e-commerce activities conducted through the organic combination of mobile communication devices such as mobile phones, pdas and pagers with the Internet. The perfect combination of mobile communications technology and other technologies has created mobile e-commerce, but what really drives the market is services. Mobile e-commerce offers the following services: PIM, banking, trading, shopping, location-based services, entertainment, etc.
The development history of mobile phones in China has roughly experienced three stages: the first stage is the initial stage, which mainly meets the urgent need of users; the second stage is the development stage. China's 90MHz analog cellular mobile phone becomes the largest mobile phone network in the world. The third stage is the rapid improvement stage. China's introduction of the world's advanced GSM digital mobile phone system, which marks China's mobile communications from a single analog system into the era of analog digital coexistence, can be said to be a step in the right place, the latecomer.
Although there are 30 websites with WAP business in China, fewer than 1,000 users apply for WAP business, so at present, WAP business in China is still in the initial stage.
Mobile electronic commerce technology to the Internet, mobile communication technology and the perfect combination of other technology created the mobile e-commerce, mobile e-commerce technology are: wireless application protocol, general packet radio service, mobile IP technology, "bluetooth" technology, mobile positioning system technology, the third generation mobile communication system.
Mobile e-commerce business provides users with operational convenience, and reduces costs and improves efficiency for financial institutions and commercial institutions. It eliminates the risk and annoyance brought by cash transactions, such as short payment, counterfeit money, custody and carrying, and speeds up the collection. Not only that, because in swiping card transaction process, by the bank verifies the card holder's valid identity and the transaction authenticity, the transaction completes the instant printing collection voucher, also guarantees the merchant on the transaction security. Typical mobile e-commerce applications include wireless CRM, mobile booking, mobile gaming, mobile stock market, mobile banking, etc.
Compared with wire, the limitation of wireless spectrum and power makes it less bandwidth and higher bandwidth cost. At the same time, the development of packet switching makes the channel become Shared. Large delay; The connection reliability is low. When the connection is beyond the coverage area, the service is denied. So service providers should optimize the use of network bandwidth while increasing network capacity to provide more reliable services.
High resolution screens and barcode reading will make mobile devices more user-friendly, but small screens and cumbersome data input methods are still the main obstacles to mobile Internet usability and functionality. It is not expected that the data input method and screen size will be significantly improved in the near future.
Compared with the traditional e-commerce model, the security of mobile e-commerce is more weak. How to protect users' legitimate information from infringement is an urgent problem to be solved. In addition, China should also solve the security problems of electronic payment system and commodity distribution system. The approach that can be taken is to absorb the security precautions of traditional e-commerce, and according to the characteristics of mobile e-commerce, develop light and efficient security protocols, such as application-oriented encryption and simplified IPSEC protocol.
Ending a "free lunch" for mobile Internet, China mobile communications corporation announced that mobile phones using WAP services began to charge. However, the current price is still a preferential policy price. If the pricing issue can be resolved, China's mobile market will have a significant change.
As far as the current application situation is concerned, the application of mobile e-commerce focuses more on personal applications such as access to information, booking tickets and stock trading, and lacks more and more attractive applications, which will undoubtedly restrict the development of mobile e-commerce.
In order to attract more people to engage in mobile e-commerce, it is necessary to provide convenient, reliable and versatile mobile devices.
Voice seems to be the most natural interface for mobile communication devices. The development of voice network navigation system plays a very important role in the development of mobile e-commerce. However, the research on voice access to the Internet will not be a breakthrough in the near future, nor will it be commercially available.
Although mobile e-business in China has made a certain development, but because of current mobile operators, Banks, merchants and mobile e-commerce service user restrictions of many aspects, such as their own conditions, WAP irreplaceable characteristics is not apparent, China's mobile e-commerce is still in its infancy, many applications is still in the pilot phase, has not been widely promotion and application. However, we should see mobile e-commerce has shown a strong momentum of development, we have reason to believe that the development of mobile e-commerce in China will have a bright future.
According to the report from Frost & Sul-livan, a world-famous market research company in the United States, the future mobile e-commerce market will mainly focus on the following different areas: automatic payment system, including vending machines, parking meters, automatic ticket machines, etc. Semi-automatic payment system, including store's cash register machine, taxi meter and so on; Mobile Internet access payment systems, including commercial WAP sites; Mobile phones replace credit card payments and private billing. Among the above payment forms, 39 percent of all mobile e-commerce and 34 percent of private peer-to-peer payments are made through mobile Internet. The survey report by Frost &Sullivan also said that as the current mobile e-commerce has taken shape, the future of the mobile e-commerce market is promising for network operators, Banks, credit card clearing units and related equipment developers. IDC experts recently predicted the future development of mobile e-commerce and summarized ten key development trends:
Mobile operators and manufacturers of communications equipment will hype around the mobile Internet as they already spend huge sums on data communications equipment and operating licenses. These companies will do all they can to raise awareness among their users and get them to embrace this mode of communication. IDC predicts that more than 11 billion phones will have Internet access in 2003, though not all of them will be used for Web surfing.
Wireless CRM, sales management and other enterprise applications will benefit enterprise users both in terms of revenue and office efficiency. As a result, mobile commerce enterprise applications will be a big part of the carrier's advertising this year, while consumer apps will go behind the scenes.
For consumers, they mainly use their phones to get information such as emails, stock quotes, weather, travel routes and flight information. But while these services do not represent direct business opportunities, they help build customer relationships and create indirect business opportunities under the guidance of e-commerce.
Phones with embedded bar-code readers are expected to be available this year. This new feature will bridge the gap between traditional commerce and online commerce. Embedded barcode readers can solve the problem of data input, which is a new step for mobile e-commerce. IDC expects this feature to be particularly useful for mobile business professionals.
High-resolution displays and barcode reading will make mobile devices more user-friendly, but don't expect miracles. Small screens and cumbersome data revenue methods remain major obstacles to the ease of use and functionality of mobile Internet. IDC predicts no significant improvement in the way data is entered and screen size in the near future.
As people began to accept the use of mobile devices to access the Internet, they began to pay more and more attention to security issues like PC. When using mobile communication devices for data sharing and the increasing function of mobile devices, this security concern is more prominent. Although there are millions of data-capable mobile devices in use worldwide, there are few security mechanisms.
Since voice seems to be the most natural interface for mobile communication devices, the research on voice access to the Internet will not be a breakthrough in the near future, nor will it be commercially available.
Although future communication equipment integrates more and more functions, there will be no unified pattern of equipment. PDA manufacturers will add phone functions to their devices, making them more like mobile phones, while mobile phone manufacturers will try to make their devices more like pdas. However, this will not only increase the size, weight and cost of devices, but also increase the acceptance of such devices by most people.
Wireless advertising is becoming a fashion. While it won't be an important revenue source for operators, it provides a new medium for advertisers.
Until now, operators have targeted their business at consumers, but that strategy is about to change. As a large number of commercial application services are put into operation, it can be predicted that mobile operators will shift the sales target of their business from end-consumers to enterprise users, and those operators who can successfully realize this strategy transformation can not only win market share but also increase revenue.
Generally speaking, the various development conditions of mobile e-commerce have been mature or are maturing, and its development prospect will be very attractive and have unique nature. On the surface, advances in technology and solutions to security issues are driving mobile e-commerce in the direction of traditional e-commerce, but there is a difference between the two: e-commerce is evolving into e-commerce, and b-b applications are more common than b-c applications. In mobile e-commerce, it is possible to go a different way. Banking services, stock trading and ticketing will be the main drivers of this market.